Marketing Management

The Bachelor of Science in Business Administration major in Marketing Management (BSBA MM) focuses on all essential marketing activities, from planning, pricing, promotion, to distribution.

Students may pursue careers in public relations, advertising, research, sales, product development, brand management, and retail. The program is designed to equip students with the necessary knowledge, skills, and attitudes to develop effective marketing and sales strategies. Subjects include topics on e-commerce, franchising, information technology, and corporate social responsibility.


Program duration: 4 years


Job opportunities:

Marketing Assistant

Account Executive

Merchandising Assistant

PR/Advertising Assistant

Customer Service Agent/Representative



Product/Brand Assistant

Order/Billing Assistant

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