The Bachelor of Science in Business Administration major in Marketing Management (BSBA MM) focuses on all essential marketing activities, from planning, pricing, promotion, to distribution.
Students may pursue careers in public relations, advertising, research, sales, product development, brand management, and retail. The program is designed to equip students with the necessary knowledge, skills, and attitudes to develop effective marketing and sales strategies. Subjects include topics on e-commerce, franchising, information technology, and corporate social responsibility.
Program duration: 4 years
Job opportunities:
Marketing Assistant
Account Executive
Merchandising Assistant
PR/Advertising Assistant
Customer Service Agent/Representative
Receptionist
Entrepreneur
Product/Brand Assistant
Order/Billing Assistant